Creative Strategy

This was a project that challenged me to think outside of a class assignment and into more of a creative purpose while maintaining authenticity. In my creative strategy, I clearly defined my brand purpose, values, and objectives. I then identified brand elements and applied them to create a logo and tagline. I then strategically and creatively integrated my brand across my resume, LinkedIn profile, website, and business card. I truly think something like this will jumpstart my creative process in the future when helping partners/clients with their marketing needs.